Media

What is Digital PR?

Person working on computer

If you want to build your online presence and keep your business at the forefront of customer minds, a smart Digital PR strategy is a must. Digital PR is the process of using content marketing and SEO techniques to build a brand’s online visibility. Digital PR increases brand awareness, earns backlinks and improves SEO rankings.  […]

What Journalists Want from Digital PR Practitioners

There are articles and opinions all over our online spaces from fellow Digital PR professionals and content marketers trying to get inside the mind of the almighty journalist. In Digital PR, getting our copy past those journalist gatekeepers is the final test of our content writing, marketing, pitching, and research skills, which we hope results […]