How Do You Create a Digital PR strategy?

The first step of creating a Digital PR strategy – whether you’re working in an agency or in-house – is to determine what your goals are for your Digital PR offering. These will vary depending on if you’re agency or brand-side so let’s start by looking at the benefits of Digital PR in general. The […]
Selling Digital PR: Wins & Waking Nightmares

There are two types of Digital PR’s: Those who have been roped into a sales call with no training and those who haven’t – yet.