There are many actions we use in our day-to-day lives as digital marketers that we can now automate. The processes, tips and tricks here will hopefully save you some time, as they have saved me time. I’ll try my best to credit from where I learn these things where possible. Feel free to suggest an addition if you’ve found something that saves you time!
DIY #Journorequest alert system
What this does: Uses automation to pull tweets from a specific hashtag and puts them in a spreadsheet
How this can help you: #journorequest and #prrequest platforms can be really costly, and you don’t get the data in this format. Having your own tailored system will save you time and money, and you can also use it for future prospecting.
How I did it: You’ll need a (free) automation tool called If This, Then That (ITTT), your Twitter account, and Google Sheets.
Here is a video I recorded showing the journalist request alert system end product. I’ve also explained how I use it and given a bit of background.
And here is a short video showing you the exact steps you need to take to create a journalist request alert system for yourself:
As you can probably imagine, there are lots of different ways you can use this automation. Don’t just stop at creating your own hashtag alerts! Set aside a few minutes every week to have a look and see what else you may be able to automate – you won’t regret it.