What is Digital PR?

If you want to build your online presence and keep your business at the forefront of customer minds, a smart Digital PR strategy is a must. Digital PR is the process of using content marketing and SEO techniques to build a brand’s online visibility. Digital PR increases brand awareness, earns backlinks and improves SEO rankings.

In this article, we’ll talk about what Digital PR is and how Digital PR differs from traditional PR. We’ll also look at some of the ways Digital PR can help your business and what a Digital PR expert can do for you.

Traditional vs Digital PR

Traditional public relations, or PR, is a media-focused method of engaging with the public and establishing a brand’s reputation. The focus is mainly on using channels such as newspapers, television, and radio to help companies improve brand awareness.

The challenge with traditional PR is that people are spending increasing amounts of time online. People are turning to traditional media channels less and less as everything is easily accessible online. That’s just one of the reasons why Digital PR focuses on mediums such as social media, influencer marketing, guest posts, blogs, and more. Digital PR helps reach a wider audience, gaining a higher number of potential customers. When you couple that reach with the added extraordinary benefits of better rankings and improved SEO, your Digital PR is maximised.

Digital PR can improve brand awareness

One of the most important things for your business is to maintain a high level of visibility. A solid Digital PR strategy helps your business strategically communicate with current customers and potential buyers. A good Digital PR plan can help tell your company’s story, whether it’s behind-the-scenes glimpses, your company’s history, and other fun tidbits that will entice your customers. Using methods such as reviews, personalised hashtags, and SEO-driven content, a Digital PR strategy can build your brand awareness from the ground up. By increasing your online mentions, you improve your business’ brand awareness among potential customers.

Digital PR can build your customer base

Another Digital PR benefit that comes with improved brand awareness is customer acquisition. Having a strong brand and knowing where your customers find their information is key to bringing in new customers. A Digital PR campaign can help you identify what channels your potential customers use and focus your branding in these key spaces.

And, as you acquire clients, you’ll find that they can be your biggest promoters. Positive customer reviews, stories, and other meaningful social media engagements can create a large amount of trust for your brand, ultimately drawing in potential new customers.

Digital PR can massively improve your SEO

Digital PR and SEO practically go hand in hand. Your SEO strategy is a fundamental tool in building your brand awareness and expanding your customer base. When you share branded, SEO-friendly content across a number of platforms, you are creating high-quality backlinks and improving your online credibility.

There are several ways to get quality backlinks and improve your company’s SEO. You can work with bloggers or publish articles yourself. You can look for positive coverage from news outlets or use influencer marketing. Improving your SEO will help you rank higher on internet searches and gain visibility for your target keywords. It will organically grow the traffic to your website, leading to greater conversion success.

Digital PR can establish your authority

As mentioned, developing trust between your brand and your customers is crucially important. Digital PR can help you build that trust not only in the short term but in the long term as well. By creating informative and high-quality content, you are also carving out your place as one of the go-to authoritative voices in your niche. This can establish you as a trusted authority that customers can rely upon.

A well-crafted Digital PR plan can help you appear to your customers as a leader in your industry. As more established companies and influencers mention your business, your authority grows. This will lead to brand trust among current and potential customers.

Digital PR can increase sales

The culmination of these benefits is an increase in your business’s success. When a customer trusts your company, they are more inclined to purchase from you. With improved brand awareness and SEO, it’s more likely that your potential customers will follow through on purchases.

These benefits not only help your business but also help you build a long-term relationship with customers. Building trust, brand awareness, and authority will help your business thrive.

A Digital PR expert can help your business in several ways. They can build a PR strategy based on your business goals, perform SEO research and media monitoring, pitch stories and partnerships to the media, and so much more.